The alliance will become a trend to the after-sales market of auto parts

If a component enterprise becomes a supplier of a complete vehicle factory, life will be easier. If it is a component supplier of a world-famous enterprise, life will be easier if everything follows the process. Not all parts enterprises can become suppliers of vehicle manufacturers. They have found a broad after-sales market.

The aftermarket of the auto parts market is mainly to provide the parts needed for the maintenance of vehicles in use, which is located at the downstream of the auto industry chain. At the early stage of the development of the automobile industry, the supply of supporting and after-sales parts is attached to the vehicle factory. The after-sales maintenance and vehicle sales are integrated, and the single brand special maintenance is mainly implemented through the 4S system launched by the vehicle factory.

Since the 1990s, with the developed countries in Europe and the United States as the starting point, the auto parts after-sales market has rapidly separated from the whole vehicle sales, and has transformed into a model dominated by a social independent after-sales system. It has flourished and become an important market that has developed side by side with the supporting market.

Today's auto parts after-sales market includes both the traditional 4S system and the social independent after-sales system. At present, the independent after-sales system has occupied a leading position in the developed automobile consumption countries in Europe and the United States. This is mainly due to the huge demand for automobile maintenance market with the continuous improvement of automobile consumption level and car ownership. Due to the growing differentiation and diversity of automobile consumers' economic strength, consumption preference, geographical environment, etc., the 4S system of single brand special maintenance cannot meet the needs.

In the social independent after-sales system, the sales volume and utilization rate of general parts manufacturers are far higher than those of independent brand parts manufacturers. The mature automotive aftermarket in Europe and America provides broad development space for general parts manufacturers.

Development mode of domestic and foreign after-sales markets

The mature aftermarket of auto parts abroad, represented by the developed auto consumption countries in Europe and the United States, has formed a unique development model.

In North America, due to the wide geographical area, large vehicle model span and complex vehicle models, there are thousands of vehicle models, and there are tens of thousands of spare parts for each vehicle, among which there are more than 3000 parts with high replacement and maintenance needs. If the auto repair shop directly faces the parts suppliers, it is not only difficult, but also will seriously affect the technical support and service quality. Therefore, it has developed large-scale Branding and networking mode.

Its characteristics are as follows: chain dealers of large auto parts play the role of procurement, warehousing and distribution center between auto parts suppliers and parts sales terminals and maintenance enterprises. On the one hand, they focus on organizing parts procurement, establish a qualified supplier management system, and ensure that products entering the after-sales market have high cost performance; On the other hand, through the widely distributed chain retail stores and franchise stores, we provide a complete range of supply services for various types of fast repair stores, maintenance centers, etc. in a timely manner, thus playing a pivotal role in the after-sales market.In Europe, due to the small land area of a single country, its independent after-sales system mainly takes the form of wholesale distribution. Wholesalers are an important part of the circulation. Through their own networks, including chain stores, franchised stores and other users, they distribute points around the repair shop, playing the same important role as American chain dealers. There are also many chain dealers in Europe, but the scale is not as large as that in the United States.

Except for commercial vehicles, China's after-sales market is still dominated by the 4S system. The independent after-sales system is at the initial stage of development, with small scale and unreasonable organizational structure. In recent years, foreign parts manufacturers have also stepped up their efforts to enter China's after-sales market, and China's after-sales market is accelerating its integration.

Disclaimer: This article is from the creator of Tencent News client.